Today you do not have to make decisions based on assumptions. Data about your consumers is at your fingertips, for example in Google and Facebook tools. Now not only large global brands, but also medium-sized local businesses, can afford to make good, data-supported, decisions.
We know that one can drown in data. Our role is to collect, connect, and understand them. We do this in order to find valuable insights into your consumers and to create a coherent communication action plan and achieve above-average results. Hence the K2 Precise credo: data-driven, results-oriented.
Our history is inextricably linked with the K2 agency, which was created in the proverbial garage in 1997, long before Google or Facebook offices appeared in Poland. Innovation and development are deeply rooted in our team’s DNA. Thanks to this, we attract the greatest talents from the market – the best specialists in strategy, data analysis, and precision marketing. We have many pioneering achievements in our portfolio.
to carry out a performance-marketing
campaign in Poland
to create our own affiliate network - System3
to introduce an original attribution model
to use a chat-bot in a consumer promotion
Today K2 is a group of several companies listed on the Warsaw Stock Exchange. We have been developing media and data expertise on the market under such names as ACR and K2 Search, and, until recently, K2 Media. Every day, K2 Precise uses the achievements and resources of the K2 Group: the OKTAWAVE, technological base, the creative talents of the K2 Agency, which develops brands and creates digital products, and K2Bots.AI, a company that develops chatbots based on artificial intelligence. Together under one roof we are able to provide comprehensive 360-degree services to the most-demanding customers.