We audited the insurer’s leads from the most popular car insurance search engine in Poland – rankomat.pl. We looked at the website in order to make even better use of the potential of the users visiting it.
The effectiveness of rankomat.pl was high, mainly due to the presence of the insurer’s advertisements. However, in the list of insurance proposals, the package was weak. We couldn’t do much about cheaper competitors.
If hits are not higher, let’s create the opportunity to convert the lead earlier, before all the competitors. Together with rankomat.pl we developed a special video format which had an added field for leaving the phone number and requesting contact during the spot. The 30-second spot appeared during the creation of the list of car-insurance policies, i.e. before any results appeared.
The solution increased the number of leads from the comparison engine by an additional 20%.
We will analyse your sales targets & marketing activities. We will juxtapose them with the possibilities and look for non-standard actions which will increase the visibility and involvement of users.
We will present non-standard solutions which can be used to increase sales. We will create a plan for their implementation, and estimate the expected results and costs of their implementation.
We will implement new solutions and analyse the effect they have had.