We collected a set of data on the traffic on the site, which was associated with key user activities such as registration onto the database. We studied the navigation for reaching users to the key fields of the site.
After analysing the data, we found breaks in the paths leading to sign-up. One of the key points of interrupting the path was a pop-up encouraging registration.
We conducted a number of A/B tests using a Visual Website Optimiser. Among other things, we have implemented changes to the creation and content of the pop-up in line with the results of the tests, in order to better emphasise the sign-up incentive.
Thanks to the A/B tests we improved conversion by 19% within 6 months.
We analyse the traffic on your site in terms of the forecast targets. Conclusions from the analysis allow us to optimise the site.
We analyse your site using heatmaps, scrollmaps and mousetracking. This way, we will detect whether and where the user encounters difficulties in using a particular field of your website.
We prepare and carry out tests to improve the conversion factor. The test is implemented with the help of an external tool and does not require any changes in the code of the website, so you do not have to worry about the approval of your head office.