How can I use the data from my website to precisely reach right people?

Brand challenge

A manufacturer of medical nutrition products aimed to reach precisely those who would purchase the treatment.

Łukasz Plona

Innovation & Technology Director

  1. Data

    We analysed sales data on the product from the manufacturer’s store and cooperating online pharmacies. We identified a group of users who interrupted the purchase of treatments after the first series.

  2. Insights

    Regular use of the preparation by patients gives the best results from the treatment. We wanted to remind people to continue treatment at the most-appropriate time. Sales data on the extent of the treatment purchased by the patient told us when the purchased treatment would end. In this way, we identified the key junctures of each patient.

  3. Strategy

    The scheduled campaign started to be displayed to users a few days before the end of the previously ordered treatment. It would end within a few days from the cessation of the treatment. The campaign was a reminder, even though it did not contain a “we remind” or “don’t forget” message. We wanted consumers not to feel traced.

  4. Results

    Increase in ROI

    10x

    We achieved 10 times the return on investment compared to previous campaigns targeting new users.

    Increase in conversion

    We increased the conversion to 37%, compared with the estimated 10%.

    37

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What can we do for you

Audit and data integration

We will make an overview of the data you have at your disposal, e.g. from your CRM, the WWW, and other systems. We will connect them in one place – in the DMP (Data Management Platform).

Searching for valuable insights

We will analyse integrated data in terms of your consumers’ behavioural patterns. We look for clear consumer motivations. We formulate the most-important insights.

Strategy

We will identify the consumer segments most valuable in terms of your objectives and the strategy to achieve the set objectives. We will make a forecast of the results and compare it with the budgeted costs.

The implementation of precise marketing activities

We will implement the chosen strategy of media spending in an automatic and smart model (machine learning, AI). Thanks to this, the advertising space of your activities will be optimally selected from the point of view of cost-effectiveness and “here and now” matching to your recipient.

Insights and optimisation

We will improve solutions according to the data from your campaigns. The purchase-learning model will maximise spending where it identifies the greatest purchasing potential for your consumers.

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