We performed a comprehensive audit, in which we checked the visibility of the website in Google organic results, analysed the content, checked the profiles of links leading to the website and the speed of loading pages.
The website audit showed major deficiencies vs competition in product content. The website contained structure errors, duplicate content and low-value pages for Google’s crawlers. Data analysis showed unattractive and not very meaningful titles and product descriptions, also those which contained errors in structural data. As a result, these products showed low in Google results.
We rearranged the structure of the H1-H6 headers of the website. We took care of a clearer data structure of given products, thanks to which we gained much more attractive business cards in search results. We removed unnecessary transition pages. Those with low key phrase potential we excluded from indexing. In addition, we’ve properly set up files and tags that communicate with Google robots. This positively influenced page indexing. We’ve rewritten the title and description tag of key pages. We carried out SEO optimisation of existing articles on the store’s blog.
Store’s organic traffic increased by 25% after 6 months.
The number of organic store transactions increased by 57%.
Store revenues from organic traffic increased by 63%.
We will perform an SEO audit. You will learn from it what problems and errors are on your site and how we recommend eliminating them. We’ll show you the expected time, investments and expected results.
We will compare the content on your website with the content of your competition. We will point out the shortcomings. We will propose topics and key phrases that should appear.
We will optimise the texts and write new articles. We will prepare new, highly clickable title and description tags. We will make pages from your website appear high in organic results.
We’ll introduce crawl budget optimisation guidelines for your site. The crawl budget has a direct impact on Google ranking, especially for large sites like e-commerce.